• Place an order, or for other inquiries:
  • 416-923-3567 ext. 3325
  • content@newsmediacanada.ca
CommunityWireCommunityWireCommunityWireCommunityWire
  • Home
  • Why CommunityWire
  • How It Works
  • Services & Rates
✕

Pollara: 90% of Canadians Think it’s Important that Local Media Outlets Survive

30 May 2022
Categories
  • English
  • Finance / Business
  • General
  • Media Release
  • Research / Innovation
  • Science / Technology
Tags
  • News Media Canada | Médias d'Info Canada
https://nmc-mic.ca

79% agree that web giants should have to share revenue with Canadian media outlets

TORONTO, ON –/COMMUNITYWIRE/– News Media Canada released the results of a survey about Canadians’ views on the importance of local media. The survey found:

  • 90 per cent of Canadians believe it’s important that local media outlets survive.
  • 79 per cent of Canadians agree that web giants should have to share revenue with Canadian media outlets.
  • 80 per cent of Canadians support parliament passing a law that would let smaller outlets negotiate collectively with the web giants.
Federal Voting IntentionImportant that local media outlets surviveWeb giants should have to share revenue with Canadian media outletsParliament should pass a law that would let smaller outlets negotiate collectively with the web giants  
Liberal96%86%88%
CPC86%71%74%
NDP94%83%84%
Bloc92%97%94%
Green97%81%88%
PPC65%61%65%
Undecided89%73%73%

“Canadians value their local news outlets, and they believe web giants should have to share some of their revenue with Canadian media outlets,” said Paul Deegan, president and chief executive officer of News Media Canada. Across partisan lines, Canadians believe Parliament should pass a law that would allow smaller outlets to negotiate collectively with web giants. It is time for parliamentarians to pass C-18, the Online News Act.”

“There is majority support for forcing web giants to share revenues with Canadian media outlets among survey respondents in both cities and rural communities, among both young and old, and across partisan lines.” said Dan Arnold, Chief Strategy Officer at Pollara. “This means that Canadians who consume their news in many different ways can all come together and agree on the importance of this issue.”

This survey was conducted by Pollara Strategic Insights, on behalf of News Media Canada, via an online survey of 1,500 adult Canadians conducted between May 20 to May 26, 2022. Data has been weighted by region, gender, and age based on the most recent census data, so as to be representative of all Canadians. The margin of error for a probability sample of this size is ± 2.5%, 19 times out of 20.

About News Media Canada
News Media Canada is the voice of the print and digital news media industry in Canada and represents hundreds of trusted titles in every province and territory. News Media Canada is an advocate in public policy for daily and community media outlets and contributes to the ongoing evolution of the news media industry by raising awareness and promoting the benefits of news media across all platforms. For more information, visit our website at www.newsmediacanada.ca or follow us on Facebook, Twitter, Instagram and YouTube.

-30-

For more information, please contact:

Paul Deegan, President and CEO
pdeegan@newsmediacanada.ca

Share
ENGLISH
FRANÇAIS

Submit Your News

EVENTS CALENDAR

  • MEDIA ADVISORY: Canadian Hearing Services and WSIB workers rally in Windsor for fair bargaining with support from Marit Stiles
    2 July 2025
  • MEDIA ADVISORY: OCEU President Harry Goslin to Join Striking Hamilton Water Workers at City Hall
    2 July 2025
  • MEDIA ADVISORY: OCEU President Harry Goslin to Join WSIB Strike Picket Line in Guelph
    26 June 2025

RECENT RELEASES

  • CUPE Local 4705 Stands in Solidarity with Locked-Out WSIB Workers (CUPE Local 1750)
    4 July 2025
  • https://ochu.on.ca/
    Privatizing surgeries will drive up costs, skew access to the wealthy, lengthen wait lists and worsen the hospital staffing crisis: CUPE
    3 July 2025
  • CUPE education workers raise serious concerns about staffing cuts in PVNC Catholic Schools
    2 July 2025
  • https://www.capterra.ca/
    Selon une étude de Capterra, le manque de compétences en IA bloque les entreprises canadiennes dans la résolution des problématiques de rétention du personnel
    27 June 2025
  • Bambini Breaks Ground on Reggio-Inspired Childcare Centre in SW Calgary
    27 June 2025

CATEGORIES

Be seen where the audience is looking
News Media Canada
2-610 Ford Dr., #218
Oakville, Ontario L6J 7W4

416-923-3567 or toll-free 1-877-305-2262
content@newsmediacanada.ca

© Copyright 2024 News Media Canada. All rights reserved.