Technology

Published on Wed, 03/12/2014 by Reshift Media

Boston Pizza Strengthens Its Local Facebook Approach with Reshift Media’s Social Brand Amplifier

Boston Pizza Strengthens Its Local Facebook Approach with Reshift Media’s Social Brand Amplifier

“The Social Brand Amplifier allows companies to cascade posts, creative and promotions from a national level to maintain brand consistency, while still allowing for strong local involvement.”

(TORONTO) March 12, 2014 – Boston Pizza, Canada's largest casual-dining restaurant, has implemented Reshift Media’s Social Brand Amplifier to power their network of Facebook pages to help increase their local reach and relevance.

Published on Fri, 01/31/2014 by Newspaper Toolbox

Newspaper Toolbox to launch new Web-based services to help newspapers make more money

Newspaper Toolbox to launch new Web-based services to help newspapers make more money

On February 13, 2014, Newspaper Toolbox will launch four new Web services to help daily and weekly newspapers boost ad sales. Newspaper Toolbox is a leading supplier of ready-to-sell advertising concepts, reader contests, special sections and editorial content for the North American newspaper industry.

Along with a new logo and new look for both its print and online publications, Newspaper Toolbox now offers subscribers tailor made Web options that will make selling ads and building ad campaigns easier than ever before.

Along with a new logo and new look for both its print and online publications, Newspaper Toolbox now offers subscribers tailor made Web options that will make selling ads and building ad campaigns easier than ever before.

Published on Mon, 11/25/2013 by Home Instead Senior Care

Helping Caregivers to Deal with Stress

Helping Caregivers to Deal with Stress

There’s helpful news for family caregivers. Two new free tools designed to help them better understand their role and deal with the stress that can accompany it are now available.

“It’s important for caregivers to understand that stress can impact one’s ability to care. If they don’t care for themselves, they may put their senior loved ones at risk.”

- Jeff Huber, President

A family caregiver is anyone who plays a role in an older loved one’s care – a role that can be challenging. In Canada there are more than 2 million informal caregivers – family and friends who provide critical support for senior loved ones who are still living at home.

Published on Mon, 11/18/2013 by Home Instead Senior Care

New Tools for Families Caring For A Parent With Alzheimer’s

New Tools for Families Caring For A Parent With Alzheimer’s

Home Instead has developed a free, downloadable smartphone app that families can use to search behaviours and help find solutions when they have to quickly react (available at the iTunes store or on helpforalzheimersfamilies.ca).

Alzheimer’s disease is one of the most feared chronic diseases among Canadians. A disease often labeled an “elderly issue” is increasingly affecting people from an earlier age. In just five years, as many as 50 per cent or more Canadians and their families could be facing Alzheimer’s disease or a related dementia. Each diagnosis not only affects the one being diagnosed, but also their family, especially those providing the majority of care.

Published on Thu, 10/31/2013 by Trend Micro

Internet Safety for Seniors

Internet Safety for Seniors

Internet safety has always been an important subject for parents and their children. However, increasingly people are beginning to realize that they need to also educate their own parents on this topic.

“Protecting yourself can be easy when you make cyber safety a priority. Become aware of the most common threats and risk to your online security.”

- George McTaggart, Director, Trend Micro

WithIn Canada, the fastest growing age group joining Facebook is 65 and older; in fact 53% of all seniors are on the internet everyday. Unfortunately, there are also more and more sophisticated schemes criminals trying to scam internet users for their own financial gain.

So how do seniors take control of their own cyber security and enjoy safe surfing?

Published on Fri, 05/03/2013 by Reshift Media

The UPS Store Canada Launches New Responsive Website

The UPS Store Canada Launches New Responsive Website

(TORONTO) May 2, 2013 -- The UPS Store Canada has teamed up with Reshift Media to create and launch a network of websites encompassing both its national headquarters and its more than 360 locations across Canada.

Published on Wed, 04/03/2013 by Reshift Media

The UPS Store Amplifies Its Local Facebook Reach with Reshift Media

The UPS Store Amplifies Its Local Facebook Reach with Reshift Media

(TORONTO) April 3, 2013 - The UPS Store Canada has partneredwith Reshift Media to translate the tremendous reach of their nationwide physical locations into a strong, local social media presence.

As part of the initiative, The UPS Store has launched a comprehensive Facebook strategy to provide valuable information and tools for its customers and local small business owners through its national network of franchises.

Published on Thu, 01/17/2013 by Phoenix Gate Studio

Phoenix Gate Studio announces new website development and social media plans

Phoenix Gate Studio announces new website development and social media plans

pgs-logo2013.jpg

TORONTO (January 17, 2013) - Phoenix Gate Studio (www.phoenixgatestudio.ca) wants to help companies kick off 2013 with the right tools, and to get them started we're announcing new website development and social media plans for organizations of all sizes.

New pricing options for 2013 start at just $500 for a feature-packed website that includes a content management system that will give your business control over your website's content, and help reach your customers, clients, or partners.

Published on Mon, 12/17/2012 by Ontario Electronic Stewardship

Not sure what to do with the leftover electronics from holiday gadget buying? Tips from RecycleYourElectronics.ca can help!

Not sure what to do with the leftover electronics from holiday gadget buying? Tips from RecycleYourElectronics.ca can help!

Whether as a present for a loved one or a personal indulgence over Boxing Week, electronics are always a popular gift during the holiday season. Sometimes all the hype about new features and tech advances can distract us from thinking about what to do with the gadgets hiding in our basements, closets and drawers.

Published on Wed, 09/26/2012 by CBC

Victoria Duffield named Cross Country Fun Hunt treasure: Canadian kids can bring singer home by nominating their local fun spot

Victoria Duffield named Cross Country Fun Hunt treasure: Canadian kids can bring singer home by nominating their local fun spot

Note to Editors: "Today" in copy is Wednesday, Sept. 26. For photo and multimedia materials, see link at bottom of copy.

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Victoria Duffield named Cross Country Fun Hunt treasure: Canadian kids can bring singer home by nominating their own local fun spot. 510 words with optional trim of 105 words.

By Chris Lackner
Canadian kids are being challenged to put their community on the map by winning their hometown a national reputation - and a special concert performance.

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