Food and Nutrition
Hey Canada - Are you Grain Deprived?
According to recent Canada Bread Survey, only 10% of Canadians get enough grain products in our diet. The worst part? Most of us think we’re getting too much. Canada’s Food Guide recommends eating six to eight servings of grains – such as bread, rice and oats – for a healthy diet; and that at least half be whole grains
Healthy meals made easy: 5 reasons to fall in love with fish
Look no further than fish for proof that nutrition can go hand-in-hand with taste and convenience. Fish is a tasty and convenient way to serve up nutritious meals that align with Canada’s Food Guide recommendations.
In addition to being rich in healthy omega-3 fatty acids, fish and seafood provide a number of important nutritional benefits. Health Canada recommends eating at least two servings of fish or seafood each week. Unfortunately, not even half of Canadian adults do, with children consuming even less.
Stonefire Grill first U.S. restaurant to promote Canadian beef
Calgary, AB-(November 1, 2010) – Stonefire Grill, a fast-casual dining chain in southern California, is now the first restaurant chain in the United States to actively promote Canadian beef.
Working with the Beef Information Centre (BIC), Stonefire Grill offers a Canadian tri tip on its menu, and has added the Canadian beef brand mark to their marketing materials.
Innovative videos clearly illustrate proper food handling
FOR IMMEDIATE RELEASE
Calgary, AB – (September 14, 2010) – The Beef Information Centre (BIC) has released a series of safe food handling videos for consumers.
The ‘Food TLC’ series takes a food safety management system approach to food safety at home by following food from the grocery store, to preparation, cooking, storing and reheating. The series of stories is told by ‘Marissa the Meat Maven’ an animated character who conveys the messages in a consumer-friendly way while keeping the videos fun and engaging.
Health professionals learn of nutrient-rich approach to build healthier diets
The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.
Recently, BIC introduced the Nutrient-Rich Advertorial Series in the Canadian Journal of Dietetic Practice and Research, which is distributed to 6,200 registered dietitians across Canada. The first advertorial was published in the spring 2010 edition, while the second advertorial is scheduled for the fall 2010 edition.
Playing it Safe with Food this Summer
By Dr. David Butler-Jones MD, Chief Public Health Officer of Canada
Each year, the arrival of summer is synonymous with spending increased time outside. For many of us, these months mean sharing moments with family and friends, and when it comes to entertaining, nothing compares to sitting around a picnic table or grilling on the barbeque!
Canadian beef promotion at Arby’s
FOR IMMEDIATE RELEASE
May 2010 – The Beef Information Centre (BIC) is partnering with Arby’s Canada to communicate positive nutrition messaging about Canadian beef.
Arby’s is a national quick-service restaurant chain with a focus on fresh roast beef sandwiches. This promotion runs May through June at 120 locations across Canada.
BIC committed to food safety education
FOR IMMEDIATE RELEASE
A founding member of the Canadian Partnership for Consumer Food Safety Education, the Beef Information Centre (BIC) ensures consumers of Canadian beef have access to tools necessary to keep their food safe.
Food safety education initiatives delivered by the Partnership help Canadian consumers understand their role in food safety. These initiatives raise awareness and provide consumers with knowledge and tools to handle food, including Canadian beef, safely.
Food from Greener Pastures
Beef Producers: Stewards of the land, for now and for the future
April 2010 – For most of us Earth Day comes just once a year. Sure we recycle, turn lights out when leaving a room, use cold water to do our laundry and other such things in the name of conservation. But how many of us think about our direct impact on the land as part of our daily lives? How many people do you know whose livelihood, and that of future generations, is directly affected by how they do their jobs every day?
BIC assists Costco Canada in launch of premium beef program
The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.
Canada Prime is the highest grade of beef Canada has to offer. Selected for most marbling, Canada Prime provides outstanding flavour, juiciness and tenderness. Less than two per cent of all Canadian graded beef in 2008 qualified to be of Canada Prime level.