Published on Fri, 04/17/2020 by Healthcare Heroes Fund

Grassroots fund aims to support healthcare providers in campaign for PPE

Doctors, nurses, personal support workers, pharmacists, and many more workers are showing up to work each day, putting themselves at risk. They are our Healthcare Heroes. They are there for us, we must be there for them.

TORONTO, April 17, 2020 –/COMMUNITYWIRE/– Life sciences companies and public affairs firms are coming together to support protecting our vital healthcare workers from COVID-19. 

More than a dozen companies are supporting the launch of the Healthcare Heroes Fund, including Takeda Canada, 3Sixty Public Affairs, Mapol Inc, Pivina Consulting Inc, Santis Health, Crestview Strategy, Enterprise Canada, KW Mitchell Consulting, Take Care Supply, and VoxPop Innovation. This charitable fund will work with government, the healthcare system, clinical experts, and suppliers to secure personal protective equipment (PPE)  for healthcare heroes fighting on the front lines. PPE includes face masks, protective gowns and gloves, face shields, and other medical-grade equipment designed to keep these workers safe from infection from COVID-19.

“Many of us in the health system have struggled to get PPE,” says Dr. Jeremy Rezmovitz, Assistant Professor, Department of Family and Community Medicine at the University of Toronto and co-founder of the Conquer COVID-19 initiative. “After surveying a number of GTA family physicians, 25 per cent worried about keeping their practices open due to a lack of protective equipment.”

The Fund will purchase PPE from reliable vendors and support efforts of groups like Conquer COVID-19 to deliver equipment to front-line workers. Its partners are identifying and validating new vendors, while navigating around transportation and logistical challenges, as well as raising money.

“We are mobilizing our resources to support Canada’s effort to protect our healthcare pros and volunteers,” says Danny Chang from the fund. “We have relationships, expertise, and resources that we want to pool to protect and save lives.”

The Healthcare Heroes Fund welcomes Takeda Canada as the lead kick-off sponsor. Thanks to Takeda Canada’s leadership, along with advance pledges from a growing list of partners, the Fund has already raised $100,000 towards its $500,000 interim fundraising goal.

“We all owe a great deal of gratitude to our healthcare workers and volunteers who are on the front lines fighting this pandemic,” said Gamze Yüceland, General Manager, Takeda Canada.

“We are honoured to partner with the Healthcare Heroes Fund and support their tireless efforts to ensure our heroes have access to the necessary PPE that is so desperately needed.”

We are asking for support. To donate and support our efforts, visit Doctors, nurses, personal support workers, pharmacists, and many more workers are showing up to work each day, putting themselves at risk. They are our Healthcare Heroes. They are there for us, we must be there for them.

About Healthcare Heroes Fund

The Healthcare Heroes Fund is supported by a growing number of public affairs firms, life sciences industry partners, and committed volunteers working together to identify and procure supplies of personal protective equipment and get it quickly into the hands of Canada’s front-line healthcare workers. Corporate supporters include Takeda Canada, 3Sixty Public Affairs, Mapol Inc., Santis Health, Crestview Strategy, Enterprise Canada, and KW Mitchell Consulting.

About Takeda Canada Inc.

Takeda Canada Inc. is the Canadian marketing and sales organization of Takeda Pharmaceutical Company Limited, headquartered in Japan. Takeda Pharmaceutical Company Limited (TSE:4502/NYSE:TAK) is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing Better Health and a Brighter Future to patients by translating science into highly-innovative medicines. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Gastroenterology (GI), Rare Diseases and Neuroscience. We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people's lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

Additional information about Takeda Canada is available at




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