Published on Thu, 04/01/2010 by Canada Beef Inc.

Nutrition podcasts focus on health benefits of Canadian beef

Calgary, AB – (April 2, 2010) – The Beef Information Centre (BIC) has launched five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.

This innovative program was developed in collaboration with registered dietitians, leading scientists, and the Heart and Stroke Foundation of Canada’s Health Check program.

The new podcasts are composed of 10 to 15 minute radio style clips, found on the BIC consumer website (www.beefinfo.org) that focus on nutrition issues facing Canadians today. In the podcasts, key experts provide current, evidence-based information on nutrition and beef’s contribution to a balanced diet.

BIC released its first series of Nutricast Radio podcasts last summer, geared toward health professionals. Since that launch, there has been 450 downloads of the podcasts. The information presented allows health professionals to pass along positive beef nutrition information to their clients and patients.

According to Judy Nelson, BIC’s chair and a cow-calf operator at Lundbreck, Alta., the new consumer-focused podcasts in particular will help increase positive attitudes towards beef.

“These podcasts help to support the Canadian beef brand while emphasizing the importance of including nutrient-rich foods, like beef, in the diet,” says Nelson.

The consumer podcasts feature registered dietitian Helene Charlebois who discusses the importance of choosing nutrient-rich lean Canadian beef. The health professional podcasts focus on hot topics in the scientific community, including the health benefits of natural trans fat found in ruminant animals and the importance of including protein in a person’s diet throughout his or her lifespan. Both health professional podcasts highlight the healthfulness of beef and the importance of including beef in the diet.

BIC’s collaboration with the Heart and Stroke Foundation’s Health Check program on two of the consumer podcasts further enforces beef’s healthfulness and BIC’s credibility. The new podcasts complement an already impressive list of beef health and nutrition communications tools BIC offers to Canada’s health professionals, including the annual Nutrition Perspective newsletter, Nutricast online seminars, and the monthly HealthLink e-newsletter.

“These innovative programs continue to reinforce the fact that the Beef Information Centre is a leader in beef nutrition communications,” adds Nelson.

All podcasts are posted on BIC’s consumer and health professional websites, at http://health.beefinfo.org/en/research/nutricast/radio.aspx.

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BIC’s efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded in part by cattle producers through the National Beef Check-Off, and through beef industry market development funds provided by the Government of Alberta and the Government of Canada.

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The Beef Information Centre (BIC) is a national organization formed in 1973 as the beef market development division of the Canadian Cattlemen’s Association (CCA). BIC currently provides marketing services for Canadian beef in Canada and the United States, for both fed and non-fed beef. BIC’s mission is to increase the demand for Canadian beef and optimize the value of Canadian beef products for the future.

For more information or to request images, contact:

Janet Kanters
Stakeholder Communications Manager
310, 6715 – 8TH Street NE Calgary, AB T2E 7H7 www.bic.cattle.ca
Tel: 403 275.5890, ext 310 Fax: 403 275.9288
Cell: 403 689.2116 jkanters@beefinfo.org