Published on Mon, 10/20/2008 by Media Profile

Media Conference Call: KRAFT HOCKEYVILLE 2009 LAUNCH DETAILS

Attention: News, Assignment, Community News, Sports Reporters and Editors

Media Conference Call

KRAFT HOCKEYVILLE 2009 LAUNCH DETAILS
All corporate sponsors available for comment

Media are invited to participate in a conference call for the launch of Kraft Hockeyville 2009 on Wednesday, October 22 at 11:30 a.m. ET. Call in to speak with representatives from Kraft Canada, CBC's Hockey Night in Canada, the National Hockey League and the National Hockey League Players Association to find out about this year’s competition.

What: Media Conference Call – Kraft Hockeyville 2009 launch

When: Wednesday, October 22 at 11:30 a.m. ET

How: To participate, please call 1-800-732-6179 (outside of Toronto) or 416-644-3415 (local). Media are encouraged to call 5 minutes before the teleconference time and will need to provide the name of the call: Kraft Hockeyville 2009

Format: Opening remarks followed by a question-and-answer session with:
- Mike Ouellet, Chief of Business Affairs, NHLPA
- Cassie Campbell, Commentator for CBC's Hockey Night in Canada and former Olympian
- Keith Wachtel, Senior Vice President Corporate Marketing and Sales, NHL
- Kyle McMann, Director Corporate Marketing and Sales, NHL
- Jack Hewitt, Vice-President of Marketing Services, Kraft Canada
- Genevieve Boulanger, Promotions, Kraft Canada (French spokesperson)

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For further information please contact:

Jessica Hanick / Erin O’Reilly
On behalf of Kraft Canada
jess@mediaprofile.com / erin@mediaprofile.com
416-342-1819 / 416-342-1811

James Lamont
On behalf of CBC
(Office) 416-342-1818 (Mobile) 416-859-5870
james.lamont@MediaProfile.com